We are a global management consultancy that delivers exceptional outcomes and sustainable change

FMCG & Retail

Retail today is all about disruption. We partner with retailers to meet this moment head-on, as the industry navigates a new reality.

Reimagining retail to raise the bar on customer experience and drive profitable growth.

In today’s retail landscape, disruption is the norm. As industry leaders, we collaborate with retailers to proactively address this challenge.


With the influx of data in an omnichannel environment, we empower retailers to optimize their businesses in every aspect, spanning product selection and pricing to supply chain and human resources.


As consumer preferences evolve, our expertise in understanding their behavior, shopping habits, and motivations sets us apart. We work alongside retailers to pivot their business models to align with consumer needs.

Together, we harness the power of AI and advanced analytics to revolutionize personalization, customer journeys, and environmental sustainability. We focus on improving our clients’ capabilities through technology, workflows, and talent acquisition strategies, both in the short and long term.

Our Capabilities

Greaux Consulting is a highly esteemed and well-respected B2B2C sales authority, renowned for our specialization in creating highly effective and efficient retail solutions. Our main focus is to increase brand sellout, market share, and volume for our clients. Our team of expert professionals works closely with clients to design and implement sustainable sales programs and activities that deliver comprehensive, all-in-one solutions. 

With our vast knowledge and extensive experience in the industry, we take pride in providing customized solutions that cater to the unique needs of each client.

B2B2C Sales Process

INDUSTRY BENCHMARKING (SWOT)
Field survey and deep dive analytical study as perceived by retail customers, establishing ranking and performance gaps versus competitors across product, price, margin, incentives, service, systems, and processes.

SALES OPTIMISATION MAPPING / VISUAL & DATA ANALYTICS
Using the latest interactive data visualization software, retail mapping, and geo-tagging to identify actionable sales and marketing activities to drive retention, sales growth, and acquisition strategies.

SALES TEAM EFFECTIVENESS
Optimizing efficiency and cost while ensuring highly trained and engaged sales personnel provide a competitive advantage via quality account management that drives growth through the sales and distribution channel.

DISTRIBUTOR PERFORMANCE MANAGEMENT
Driving a sell-out-focused, performance-measured sales and marketing partnership that goes beyond traditional logistics arrangements to grow sales and market share together.

NEW OUTLET PENETRATION
Identifying and qualifying new outlet opportunities for penetration and growth, usually in conjunction with sales optimization mapping and retail brand advocacy solutions.

MERCHANDISING & IN-STORE BRAND IMAGE
It increases outlet merchandising strength through volume and usage effectiveness by creating motivation to maintain new and existing POSM and stock displays.

RETAIL ENGAGEMENT SOLUTION
Engaging and interacting directly with retail owners and frontliners through social media platforms or similar to growing brand affinity and winning hearts and minds, usually along with a learn-to-earn solution.

LEARN-TO-EARN WITH UNIQUE SELLING POINTS
Provides usable training, knowledge, and motivation for retail owners and frontliners to improve end-consumer sales interaction and use the product’s unique selling points to boost a sell-out push.

RETAIL BRAND ADVOCACY TO DRIVE SALES & MARKET SHARE
Directly increases sell-out from the outlet by motivating the frontliner to choose your brand above the competition, driving up sales volume and market share.

How We Help Clients

On-demand consumer insights

We provide extensive insights into the driving forces of category growth, spending trends, and behavioral patterns. With a focus on granular data by geography, demographics, and sub-industries, our clients can swiftly move from insight to action with confidence.

Accelerating paths to growth

Our firm helps clients activate the full range of growth opportunities, including expanding their core business, innovating in adjacent industries, and launching groundbreaking enterprises. We develop the necessary skills and networks to achieve sustainable and profitable growth quickly.

Maximizing revenue potential

We collaborate with retailers to optimize their commercial offerings for the current omnichannel landscape. Using sophisticated analytics, we develop and execute programs in merchandising, pricing, promotions, assortment, positioning, and product branding.

Enhance the consumer experience

We provide retailers with the tools to offer personalized and seamless omnichannel experiences. We collaborate to create, build, and expand digital and physical structures that connect with consumers wherever they go – including in-store, marketplaces, live commerce, and the Metaverse.

Transform digital and tech

We collaborate with retailers to enhance their digital presence. Our approach incorporates AI and advanced analytics to improve core technology and data infrastructure. Also, we revitalize team culture through talent transformation, agile management, and design thinking.

Make operations leaner, faster, and greener

We collaborate with retailers to incorporate sustainable practices and increase profitability in their operations, encompassing both global supply chains and local store protocols. Our methodology is rooted in cutting-edge analytics and AI.

Gain organizational agility for business resilience

We enhance organizational models to meet the challenges of digital transformation, sustainability, and the current employment trend. Together, we facilitate the development of essential skills, streamline organizational structures, and establish attractive workplace environments that foster talent retention.

FMCG & Retail Consulting Services

Who We Serve

Sectors

• Apparel Fashion & Luxury
• Grocery
• Home
• Marketplaces
• Quick Service Restaurants

Players

• Department stores
• Online retailers
• Specialty stores
• Supermarkets

Talk to Us

Find out how we can accelerate growth for your business.

Why Greaux

Focus on real outcomes

With 20 years’ experience in FMCG & Retail Services for our Clients, we are driven to deliver improved business outcomes.

Greaux helps businesses maximize their return on investment by identifying opportunities across their value chain and providing practical and sustainable solutions. Our change management expertise ensures the new ways of working are rapidly adopted by the organization and a new culture of working is achieved.

Measurable Results

Our methodology enables to quickly analyse opportunities in any business and commits to delivering business outcomes.

We will analyse how your company can most effectively improve across your value chain and build a practical program with you to implement sustainable solutions.

Experts in Adoption

As part of the engagement, Greaux has more than 20 years’ experience in taking projects to full adoption using our behavioural and cultural change methodologies. 

This approach guarantees that we leave the organisation and your people with the ability to continue growing value long after the project is delivered.

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